Strategic discussions regarding the marketing and sales of the new plaza building have begun.
Earlier this week, a representative from a company constructing a corporate office building on the Anatolian side of Istanbul contacted me. If you work with premium commercial real estate, you need to have a solid grasp of the following: The current supply of comparable properties in the market Whether the portfolio meets modern commercial real estate standards The property's pros and cons compared to similar listings Conducting an accurate and comprehensive valuation of the property Viewing the property from a buyer's perspective to establish accurate and effective communication Accessing the pool of potential buyers, whether directly or indirectly.
Earlier this week, a representative from a company constructing a new office tower on Istanbul’s Anatolian Side contacted me.
They informed me that the building would soon be completed and suggested we discuss the marketing and sales process.
Although the Anatolian Side is not among our primary focus areas, the property’s status within the premium commercial real estate segment piqued my interest.
This is because, with high-value commercial real estate, there is a factor just as important as the location itself:
The ability to accurately analyze the property.
Knowing the Location Isn't Enough for Premium Commercial Real Estate
When dealing with premium commercial real estate, knowing the area and price-per-square-meter rates is not enough.
To properly evaluate the marketing and sales process for an office tower, one must first answer the following questions:
What is the current level of supply for comparable commercial properties in the market?
What are the occupancy rates, rental terms, and sales conditions for existing office towers in the area?
To what extent does the new project meet modern commercial real estate standards?
What are the property's advantages and disadvantages compared to similar offerings?
How should an accurate and comprehensive market valuation of the project be conducted?
Can we view the property not only from the owner's perspective but also from that of potential buyers and investors?
Do we have access to the direct and indirect buyer pools that will ensure the property reaches the right target audience?
All of these factors are critical for correctly pricing and positioning a premium commercial property and connecting it with the right investor.
The Buyer’s Perspective Gains Importance in Next-Generation Plaza Offices
Today’s commercial real estate investor looks beyond a building’s mere physical characteristics.
A multitude of criteria—such as location, accessibility, building age, architectural quality, energy efficiency, parking capacity, technical infrastructure, common areas, employee experience, corporate tenant needs, and resale potential—are evaluated in conjunction.
Therefore, when formulating the marketing and sales strategy for a new plaza building, it is essential to view the property not only from the perspective of "what is the owner offering?" but also from that of "why should the buyer choose this property?"
In my view, this is precisely where a key differentiator of premium commercial real estate consultancy lies.
On-Site Inspection and Comprehensive Valuation
I will soon be visiting the relevant firm on-site.
In the initial phase, I wanted to meet with them and understand the project's general structure, objectives, and expectations.
In the subsequent phase—barring any unforeseen issues—I will conduct an on-site inspection of the plaza building and prepare a comprehensive real estate valuation and market analysis.
This study will evaluate the project’s comparable supply, location, physical and technical specifications, position within the commercial real estate market, potential buyer profile, and marketing strategy.
Our Expertise Adds Greater Value as the Real Estate Segment and Value Increase
As I have long maintained, I believe that our expertise makes a greater difference as the segment and value of the real estate rise.
Particularly in the premium residential, high-value real estate, and premium commercial real estate segments, success depends on more than just holding a listing; it is crucial to analyze, value, and position the property correctly, as well as to reach the right buyer profile.
Frankly, I observe that as the quality and value of the property increase, the strategic approach offered by our firm resonates more strongly, and we feel more at ease operating in this segment.
Perhaps one of the most important aspects of premium real estate consultancy is this:
As the value of the property rises, the way you represent it becomes just as important as the property itself.
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